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Green Hospitality – Digital practices for sustainability goals

December 14, 2022

Every property has an impact on the environment. Sustainable hotel practices take into account all of the elements of a business. They have the potential to benefit current generations (guests), without causing detrimental impacts on future generations. At Grep Digital, we encourage the integrated usage of digital transformation solutions along with sustainable practices that helps achieve a green world.

What is Green Hospitality?

Sustainable hospitality or eco-friendly hospitality refers to the practice of operating a hotel, resort, or other hospitality business in an environmentally responsible and sustainable manner. This may involve implementing a variety of measures to reduce the environmental impact of the business.

Green hospitality also typically involves supporting local and organic agriculture and partnering with organizations that support environmental conservation and sustainability efforts. The goal of green hospitality is to minimize the negative impact of the hospitality industry on the environment, while also providing guests with a high-quality and enjoyable experience.

What are the key practices towards green hospitality?

The starting point on this journey is to measure the current state of carbon emissions in the facility. There are many tools such as the Hotel Carbon Measurement Initiative (HCMI) that help to calculate the carbon footprint of hotel stays and meetings on the property. Thereafter, identify all existing practices and how to improve with optimal investment. Measure the improvements before undertaking the other areas as mentioned below. 

Using energy-efficient lighting and appliances

Green hotels often use energy-efficient lighting and appliances to reduce their energy consumption and greenhouse gas emissions. This may include using LED lighting, Energy Star-rated appliances, and low-flow water fixtures. 

Implementing water conservation measures

Green hotels often implement water conservation measures to reduce their water usage and protect natural resources. This may include using low-flow showerheads and faucets, collecting and treating greywater for irrigation, and using drought-resistant plants in landscaping.

Using environmentally friendly cleaning products

Green hotels often use environmentally friendly cleaning products to reduce their impact on the environment and protect the health of guests and employees. This may include using biodegradable cleaning products, microfiber cleaning cloths, and reusable mop heads.

Offering recycling programs for guests

Green hotels often offer recycling programs for guests to encourage them to reduce their waste and support sustainable practices. This may include providing recycling bins in guest rooms and public areas and offering recycling options for common items such as plastic bottles and aluminum cans.

Supporting local and organic agriculture

Green hotels often support local and organic agriculture by sourcing their food and beverage products from nearby farmers and producers who use sustainable farming practices. This can help to reduce the environmental impact of transportation and support the local economy.

Offering transportation options for guests

Green hotels often offer transportation options for guests to reduce their reliance on cars and reduce air pollution. This may include providing bicycles for guests’ use, offering shuttle services to nearby attractions, and installing electric car charging stations.

Partnering with organizations that support environmental conservation and sustainability efforts

Green hotels often partner with organizations that support environmental conservation and sustainability efforts. They include conservation groups and sustainability certification programs. By working with these organizations, hotels can learn more about sustainable practices. They can share their knowledge with others in the industry.

By implementing these practices, green hotels can help to minimize their environmental impact and contribute to a more sustainable future.

How digital transformation solutions help in the journey?

Digital transformation can help the hospitality industry become more sustainable, enable hotels to improve operations, and reduce their environmental impact. Some key points include:

Improving energy efficiency

Digital technologies, such as smart thermostats and energy management systems, can help hotels monitor and control their energy usage. It can also identify inefficiencies and implement energy-saving measures. The use of smart systems such as HVAC and solar-powered technology can reduce the hotel’s carbon footprint. It also saves money on energy bills.

Reducing waste

Technology solutions catering to areas such as online booking systems, visitor management, and pre-booked food can help hotels reduce waste. Digital systems can also help hotels track and manage their waste streams, identify opportunities for recycling and composting, and implement waste reduction strategies.

Enhancing water conservation

IoT solutions, such as sensors and flow meters, can help hotels monitor their water usage and identify opportunities for water conservation. By using digital tools to collect and analyze data, hotels can optimize their water usage and reduce their water bills.

Supporting local and organic agriculture

B2B applications such as online marketplaces and supply chain management systems can help hotels source their food and beverage products from local and organic producers. By using digital tools to connect with local farmers and producers, hotels can support the local economy and reduce the environmental impact of transportation.

Engaging guests

Digital technologies, such as social media and mobile apps, can help hotels engage with their guests and encourage them to support sustainable practices. Hotels can use these tools to provide guests with information about their sustainability efforts, offer incentives for sustainable behavior, and collect feedback to improve their sustainability practices.

Moving to paperless

Hotel room tablets are also capable of replacing all printed materials traditionally housed in rooms by providing a digital storehouse of information that can be immediately updated or edited. Changes to menus, pricing, event schedules, and policies can all be made immediately by staff and accessed by guests through a digital compendium. This saves the need to reprint the same items over and over for simple changes.

Room automation features

Use in-room tablets such as iPads or Android tablet devices to use energy more modestly. Lights and air conditioning can be shut off based on guest activity, and overall property energy use can be better monitored. Not to mention the added convenience enjoyed by guests at the hotel technology upgrade.

Overall, the correct adoption of digital solutions helps hotels to improve their customer experience, stakeholder interactions, and operations and reduce environmental impact, supporting the growth of green hospitality and a more sustainable future.

Conclusion

As mentioned earlier, sustainability is the concept of serving current generations, at the same time as maintaining preservation for future generations. When it comes to implementing sustainable hotel practices, every little bit counts. The consideration of energy-efficient options, and the implementation of paperless tools. and the sourcing of organic resources – everything you do today, will benefit tomorrow. If you are looking for “green luxury” branding for your hotel, read this article ESG for ‘Green Luxury’ Hotels Branding – (grepdigital.com)

Grep Digital helps businesses to adopt the best technology practices to maximize their return on investments. Connect with us to partner in your digital transformation journey in a build, operate, transfer model.

Credits

https://intelity.com/blog/green-hospitality-how-hotel-room-technology-is-promoting-an-eco-friendly-industry/

https://prenohq.com/blog/sustainable-hotel-practices-going-green-in-the-hospitality-industry/

 

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